At the start of the natural foods movement in the 1960’s, Richard Marson decided to open a bakery that championed all natural ingredients—a new concept back in the day. With a marvelous entrepreneurial spirit and passion in his baking, Richard created a successful family bakery

Dave Marson, Richard’s son, shared his father’s zeal and chose to make the family bakery his life’s work as well. He spent several decades honing his skills as a baker before acting on an idea he had been exploring for many years

In 2010, Dave partnered with his son Sam to create Nature’s Bakery with the mission of making delicious convenient on-the-go snacks and foods that complement health conscious living and everyday active lifestyles. The brand underwent its second redesign in 2017

Nature's Bakery Fig Bar was the first all natural version of its type in the category. This hero reflects the 2017 packaging redesign

Nature's Bakery Fig Bar family

Nature's Bakery Classic Brownie

Nature's Bakery Organic Brownie

Nature's Bakery product line extension to Honey & Oat bars