Freybe is a specialised meat company in British Columbia crafting traditional German style cured meat. Some innovation products today are more globally inspired but the core brand and its original values are steeped in Freybe's authentic family owned German heritage
Freybe deli meats packaging
Freybe deli salami packaging
Freybe classic salami packaging
Freybe globally inspired sausages
Most recent Freybe introduction - A Naturally line of deli meat
Freybe family of products across multiple platforms
Work in progress: Phase 1 Alternate brand mark concepts take a look at contemporising the Freybe Griffin of the original Freybe brand mark. In focus groups, the Griffin tested as too Medieval and lacked current relevance which resulted in the search for a more current and relevant brand mark icon in the new heraldic Maple Leaf crown
Work in progress: Phase 1 Alternate brand marks applied to a range of packaging design concepts