Cree. A unique blister pack for the LED lightbulb of the future for todays consumer sold at Home Depot. The brief: Clearly and immediately communicate the product offering in an increasingly confusing marketplace. The package structure allows for maximum graphics and messaging as well as maximum shelf impact
Cree structural development in carton format during Phase 1 seen bottom left.
Cree's final Blister Pack, created for maximum shelf impact with a larger surface area to communicate graphics and messaging
Cree family range of lightbulbs