The brief: Take the current Courvoisier brand range and create a family look and feel that unites the House de Courvoisier portfolio. Allow for new product development to fit under the new design system
Final Courvoisier designs reflect the conceptual sketch aimed at unifying the House de Courvoisier. The L'essence de Courvoisier is a new ultra premium top tier cognac brand launch
Courvoisier *V*S* is the brands entry level cognac. VS stands for "Very Special". Only eaux-de-vie at least two years + old can be used to make a VS cognac
Courvoisier V*S*O*P is the brands second tier cognac. VSOP stands for "Very Superior Old Pale". VSOP cognacs are created from eaux-de-vie aged for at least four years +
Courvoisier Exclusif is an elongated glass structure to reflect the products use as a cognac cocktail mixer in the international retail and bar environment
Courvoisier XO is the brands premium cognac containing an old blend of fine and well-matured cognacs from the exclusive Grande Champagne cru, along with selected aged spirit from the Petite Champagne and distinguished Borderies crus
Courvoisier Initiale, the brands ultra premium cognac, is a blend of finest eaux-de-vie from the Grande Champagne and Borderies growth area
L'Essence de Courvoisier is the highest tiered cognac from the House de Courvoisier. The crystal decanter represents their single most pure drop of cognac. Over 100 rare eaux de vie, some dating back to the beginning of the 20th century, are united in this cognac. The crystal bottle is produced by Baccarat
