Chivas Brothers new product development Blend B Scotch Whisky concept for duty free market targeting the 'small and limited batch' whisky consumer still interested in a premium brand
Chivas Brothers new product development James Chivas concept for duty free whisky targeting younger female consumers
Chivas Brothers new product development 'still' concept for duty free whisky targeting younger female consumers. Still is evocative of the whisky making process and also convey's a more sophisticated and calming emotion for the more discerning whisky consumer